Privacy Policy
Last Updated: 24/09/26
At The Postcard Story, we respect your privacy and are committed to protecting the personal information you share with us.
This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, place an order, contact us, or otherwise interact with The Postcard Story.
By using our website, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
When you use our website or place an order, we may collect certain information, including:
Personal Information
* Full name
* Billing and shipping address
* Email address
* Phone number
* Account information, if you create an account
* Information provided when you contact us
Order & Transaction Information
When you make a purchase, we may collect information relating to your order, including products purchased, order value, transaction status, and delivery details.
Payment transactions are processed through third-party payment service providers. We do not store your complete credit/debit card details, banking passwords, or other sensitive payment credentials on our servers.
Device & Website Information
When you visit our website, certain technical information may be automatically collected, such as:
* IP address
* Browser type
* Device type
* Operating system
* Pages visited
* Website interactions
* Approximate location derived from your IP address
* Referring website or source
This information helps us understand how visitors use our website and improve your shopping experience.
1. How We Use Your Information
We may use the information we collect to:
* Process and fulfil your orders
* Process payments
* Arrange shipping and delivery
* Provide order updates and customer support
* Process exchanges and store credits
* Respond to your enquiries
* Improve our products, website, and customer experience
* Personalise your shopping experience
* Detect and prevent fraud or unauthorised activity
* Maintain the security and functionality of our website
* Comply with applicable legal and regulatory requirements
* Send promotional communications where you have consented to receive them
1. Marketing Communications
If you choose to subscribe to our emails, WhatsApp updates, SMS communications, or other marketing communications, we may use your contact information to send you:
* New collection announcements
* Product launches
* Offers and promotions
* Editorial content
* Brand updates
* Events and other communications relating to The Postcard Story
You may unsubscribe from promotional communications at any time by using the unsubscribe option provided or by contacting us.
Please note that you may still receive essential communications relating to your orders, payments, deliveries, or account.
1. Cookies & Similar Technologies
Our website may use cookies and similar technologies to improve functionality and understand how visitors interact with our website.
Cookies may be used to:
* Remember your preferences
* Keep items in your shopping cart
* Improve website functionality
* Understand website traffic and usage
* Analyse customer behaviour
* Support relevant advertising and marketing
You may adjust your browser settings to refuse or delete cookies. However, disabling certain cookies may affect some website functionality.
1. Sharing of Information
We do not sell or rent your personal information to third parties.
We may share relevant information with trusted service providers where necessary to operate our business and provide services to you. These may include:
* Payment gateway providers
* Courier and logistics partners
* Website hosting and technology providers
* Analytics providers
* Marketing and communication platforms
* Customer service providers
* Professional advisers, where necessary
These service providers may only receive information necessary to perform the services they provide to us.
We may also disclose information where required by law, legal proceedings, governmental authorities, or to protect the rights, safety, and security of The Postcard Story, our customers, or others.
1. Third-Party Services
Our website may contain integrations, links, or services provided by third parties.
These third parties may have their own privacy policies and terms of use. We encourage you to review their policies when interacting with their services.
The Postcard Story is not responsible for the privacy practices of third-party websites or services that we do not control.
1. Data Security
We take reasonable technical and organisational measures to protect your personal information from unauthorised access, misuse, alteration, disclosure, or destruction.
However, no method of transmission or electronic storage is completely secure. While we take reasonable precautions to protect your information, we cannot guarantee absolute security.
1. Data Retention
We retain personal information for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, including processing orders, providing customer support, maintaining business records, resolving disputes, preventing fraud, and complying with applicable legal and regulatory obligations.
When information is no longer required, we may securely delete or anonymise it in accordance with applicable law.
1. Your Rights
Subject to applicable law, you may have rights regarding your personal information, including the right to:
* Request access to personal information we hold about you
* Request correction of inaccurate or incomplete information
* Request deletion of information where legally permissible
* Withdraw consent for certain processing activities
* Opt out of promotional communications
* Raise concerns regarding the handling of your personal information
To exercise applicable rights, please contact us using the details provided below.
1. Children’s Privacy
Our website is not intended for children who are below the age at which they can legally provide consent to the processing of personal information under applicable law.
We do not knowingly collect personal information from children without appropriate consent.
If you believe that a child has provided personal information to us, please contact us so that we can take appropriate steps.
1. International Data Transfers
Some of our service providers may process or store information outside India.
Where personal information is transferred outside India, we will take reasonable steps to ensure that such processing is carried out in accordance with applicable laws and appropriate safeguards.
1. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, website, technology, or applicable legal requirements.
The updated Privacy Policy will be published on this page with the revised “Last Updated” date.
We encourage you to review this page periodically.